I did lure this, but At first, I stayed in front of Oliver and I moved, so Oliver had to move his back feet to keep facing me, then I slowly started luring with my hand, in the same way you teach a spin, then phased out me moving, until Oliver had learned to spin completely around the book with his back feet.
In hind sight though, (it took FOREVER to phase out the hand signal, he was so dependent on the luring,) I would teach this only through Shaping... I'm really not liking luring at all anymore.